When you talk with Eric Sims, owner of Highlands Hydro Clean, one thing becomes clear: his business is about so much more than pressure washing. It’s about pride, professionalism and protecting what people have worked hard to build.

Based in Fairview and serving the greater Asheville area, Highlands Hydro Clean provides professional exterior cleaning services including soft washing, roof cleaning, concrete restoration and commercial pressure washing. Their specialty? Making the outside of your home look as cared for as the inside.

“I don’t just see this as a business operating in the area,” he explains. “I see it as something that should contribute to keeping our community clean, well maintained and welcoming.”

Eric has always had an eye for detail. “I’ve always liked things neat and orderly,” he shares. “I notice grime, stains, buildup that most people walk past. I can’t unsee it.”

What began as a personal appreciation for clean, well-maintained spaces grew into something bigger: a desire to bring professionalism and reliability to an industry that often lacks it.

After years of helping build and scale other companies, negotiating with vendors, managing supply chains and driving revenue, Eric realized he wanted ownership. He wanted to build something tangible. Something local. Something his children could one day see and maybe even take over.

What sets Highlands Hydro Clean apart is perspective.

Eric doesn’t see a house or commercial property as a quick job. He sees a long-term asset. Whether the building is a family’s largest investment or a commercial property that supports local jobs, his focus is on protecting surfaces, extending their lifespan and maintaining value, not just making them look good for a week.

That means:

“I want homeowners to feel like they hired a professional operation — not just a guy with a pressure washer,” Eric says. And perhaps most importantly, he genuinely enjoys the work. “When you enjoy what you do, it shows in the results.”

While Eric and his family live nearby in Fairview, he considers himself part of the greater Asheville community. You’ll often find him at ball fields, community events and local youth programs like Scouts with his kids.

Highlands Hydro Clean also supports local initiatives when possible, contributing services to fundraisers, supporting neighborhood events and helping maintain shared spaces that everyone enjoys.

Behind the equipment and uniforms is a family-driven operation. Eric and his wife are raising four children, and that long-term mindset shapes how he runs his company, with responsibility, integrity and pride.

Highlands Hydro Clean is not a franchise or corporate chain. When you hire them, you work directly with the owner. Eric is personally involved in both the quality of the work and the relationships his company builds.

His team is professionally trained, always in uniform and held to high standards of respect and professionalism.

“I care about reputation because my kids are growing up here,” he says. “I want them to see what it looks like to build something the right way, to serve people well and to take pride in your work.”