Eric Robinson put down a new foundation when he started French Broad Flooring. Located at 885 Tunnel Road, Suite 102, in Asheville, French Broad Flooring is a locally owned flooring store offering sales and professional installation of hardwood, tile, luxury vinyl plank, luxury vinyl tile, carpet and more. Whether it’s a single room refresh or a full-scale renovation, Eric and his team bring expertise, patience and guidance to every project.

After losing his job in the flooring industry in the aftermath of Hurricane Helene, Eric and his wife made a bold decision, within weeks, to open their own store. What could have been a setback instead became an opportunity to build something rooted in integrity, service and community.

What truly sets French Broad Flooring apart is their personalized customer experience. Eric understands that home projects can feel overwhelming, especially with the number of choices involved. His approach is centered on education, clear guidance and honest communication, helping homeowners feel confident from the first consultation to the final installation. With an experienced team of installers and hands-on project support, clients never feel like they’re navigating the process alone.

French Broad Flooring proudly serves a wide range of clients throughout the area, from nonprofits and universities to medical offices and commercial properties, all while maintaining the same level of care and professionalism.

Owned by a Swannanoa native and Army veteran, French Broad Flooring is built on local roots, resilience and a genuine desire to serve the community. Eric’s commitment to lifting the burden off homeowners, one project at a time, shines through in every detail of the business.

If you’re planning a flooring project and want knowledgeable guidance paired with trustworthy service, French Broad Flooring is ready to help you take the next step confidently.

Go to frenchbroadflooring.com.