Celebrating 65 Years of Floral Excellence and Community Impact with Lovin Florist

And Lovin Every Moment of Helping Clients with their Special Occasions

Owner Brandon Neisler with Michelle Matus, Regional Wedding & Events Director, and Amy Pavlik, Floral Designer and Assistant Store Manager

For 65 years, Lovin Florist, owned by Brandon Neisler, has been brightening the lives of families in Gwinnett and beyond with fresh, beautiful flowers and a commitment to service. Founded in 1960, this family-owned business has grown from a small-town florist in Lawrenceville into a multi-location floral empire with locations in Lawrenceville, Braselton, and Buford, all while staying deeply rooted in its dedication to exceptional service and community engagement.

Brandon took the reins of Lovin Florist in 2020, expanding the business and maintaining its legacy of excellence. Under his leadership, Lovin Florist now provides daily floral delivery across six counties in Northeast Georgia. Whether it's flowers for weddings, events, sympathy, or just because, Lovin Florist is committed to bringing joy and love to the community with its beautiful, creative floral designs. As the Managing Partner for Main Street Occasions in Braselton, Brandon and his team continue to expand their offerings, now providing a full-service event venue for all types of celebrations.

Brandon, born and raised in Lawrenceville, has a deep family connection to the floral industry. Raised by his grandparents, Ann and Jim Parr, he grew up across the street from his great-grandmother, Jewel Parr, who maintained acres of flowers and sold them at her roadside stand. It was in that garden where Brandon’s passion for flowers was cultivated.

Lovin Florist's unique approach has earned Brandon and his team multiple accolades, including Best Florist in Gwinnettfor eight consecutive years and Best Wedding and Event Florist by Luxury Magazine in 2023. With 12 talented employees, Lovin Florist’s designers are known for their creativity, passion, and commitment to making every customer feel like family.

What truly sets Lovin Florist apart is its long-standing tradition of being there for the community. As one of the oldest florists in Georgia and the oldest in Gwinnett County, Lovin Florist has been part of many milestone moments in families’ lives—from births and weddings to birthdays, anniversaries, and times of sympathy. Built on a foundation of family values, the business is committed to giving back to the community by supporting local women’s floral cooperatives, a local honey farm, a woodworker crafting Charcuterie boards, and numerous charities, including Tree House, Street Grace, and Lighthouse Family Retreat through the annual Christmas Tour of Homes in Chateau Elan.

Brandon offers this valuable advice to local residents: "Florals aren’t just for special occasions—they can be a way to show someone you care in the smallest moments."
Lovin Florist’s team of incredible designers truly reflects the heart and values of the business, and they remain passionate about spreading love and joy through their work. From traditional floral arrangements to modern-day designs, Lovin Florist is proud to serve the families of Gwinnett and Northeast Georgia, helping them celebrate and honor life's important moments.

As the business continues to grow and expand, Lovin Florist is excited about the future. With new locations, partnerships, and event services, they are poised to make an even greater impact on the community and the floral industry.

Lovin Florist – Where every arrangement tells a story, and every customer is treated like family. Here's to 65 years of service, with many more to come.