For Alexzandra Smith, GRACEBYKEDA is more than a beauty and accessories brand. It is a reflection of faith, strength, determination, and a dream that she refused to let go.

The journey began during a pivotal time in her life, when Alexzandra found herself wanting more - not only for herself, but for her son. Inspired by her passion for beauty, style, and self-expression, she decided to create something meaningful of her own. That vision became GRACEBYKEDA, a brand built around the belief that every woman deserves to feel beautiful, confident, and seen.

What started as a dream has grown into a collection of handcrafted cosmetics and stylish accessories, including lip gloss, signature butterfly earrings, and custom bracelets. Each piece is thoughtfully curated with the individual woman in mind.

For Alexzandra, the personal touch is what makes GRACEBYKEDA different.

This is not a mass-produced brand. It is a business rooted in authenticity, care, and connection. Every product is selected with intention and designed to reflect the qualities at the heart of the brand: grace, strength, beauty, and individuality.

Whether it’s a lip gloss that adds a little extra glow or a statement accessory that makes someone feel unstoppable, Alexzandra wants her customers to experience more than simply purchasing a product. She wants them to experience a feeling.

“I want every customer to feel beautiful, confident, and truly seen,” she says.

That message of confidence is also at the heart of what Alexzandra is most proud of. As GRACEBYKEDA continues to grow, she is especially grateful for the community forming around the brand - particularly women who are embracing their individuality and learning to feel good in their own skin.

For Alexzandra, beauty is not about fitting into someone else’s definition of style. It’s about owning who you are.

As the holiday season approaches, GRACEBYKEDA is introducing new colors, accessories, and beautiful holiday gift sets designed to make giving feel a little more personal. Alexzandra hopes each piece brings beauty, confidence, and joy to the person receiving it.

But the brand’s connection to the community extends beyond its products.

Alexzandra believes strongly in supporting the people and small businesses around her. She participates in local events and pop-ups, supports fellow entrepreneurs, and looks for meaningful opportunities to give back, particularly when it comes to local youth. 

To her, building a business also means building relationships and contributing to a stronger community.

And there is plenty more ahead.

Alexzandra considers every step forward a milestone. Watching GRACEBYKEDA grow, reach new customers, and receive recognition for the work she has poured into the brand has been deeply meaningful. She is excited to continue expanding the collection, creating new products, and seeing where the next chapter takes her.

Behind the brand, however, is a story that goes deeper than beauty and entrepreneurship.

Alexzandra is a woman who had a dream and chose not to give up on it.

Her path has not always been easy, but through the challenges, she has continued to believe in herself, her faith, and her vision. GRACEBYKEDA has become an expression of that perseverance; a reminder that sometimes the most beautiful things are created when we decide to keep going.

Her hope is that her journey can encourage another woman to do the same.

Instagram: @gracebykeda

Facebook: @gracebykeda