In the heart of the Lowcountry, December doesn’t always bring freezing temperatures, but cooler days still remind us how important comfort at home can be. One HVAC company is standing out not just for what they do, but for how they do it. Family-owned and veteran-founded, The Goat Heating and Air is quickly becoming Charleston’s most trusted name in HVAC service. With a reputation built on integrity, craftsmanship, and care, this company is doing more than fixing systems. They’re redefining what homeowners can expect from their HVAC professionals.

The Goat was founded nearly two years ago by Jason Rahman and his son Cullen. With nearly 30 years of combined experience and a deep-rooted desire to serve, the two set out to create a company that puts people first. Their mission was simple: provide expert HVAC service while treating customers the way they would want to be treated.

“We didn’t start The Goat just to fix HVAC systems,” Cullen said. “We started it because we wanted to build something meaningful for our family and our community. After serving in the Army, I knew I wanted to keep serving in a different way, and this is it.”

From day one, The Goat has focused on setting a new standard for HVAC service in the Charleston area. There’s no corporate feel, no high-pressure sales, and no hidden fees. What you get is prompt communication, fair pricing, and expert work backed by real accountability.

One recent customer put it this way:

“I had an excellent experience with GOAT Heating and Cooling from the moment I reached out. Their communication was prompt, clear, and efficient—no guessing games or delays, just straight answers and quick responses. They made scheduling easy.”

That kind of service is exactly what Cullen and Jason are proud of. Whether it’s a regular maintenance visit or an emergency repair in the middle of the weekend, The Goat shows up ready to help.

“Charleston is our home,” Jason said. “We’re not just doing business here. We’re living life here. That’s why we go above and beyond for people, because we know what it means to be good neighbors.”

That mindset has led to some memorable moments. In one instance, Cullen personally responded to an emergency call on a weekend and ended up waiving the fees entirely.

“The owner (I believe his name was Cullen) came out on the weekend to help us during an emergency,” the customer wrote. “Fixed everything and then waived all the fees—said, ‘consider it a housewarming gift.’ They will have our business until the end of time.”

These aren’t just isolated stories. Over the past two years, The Goat has earned a steady stream of five-star reviews from across the Charleston area. Customers praise the team’s professionalism, honesty, and the clear way they explain repairs and recommendations.

Another review reads:

“The technician who came out, Jason, was professional, courteous, and clearly skilled. He took the time to explain the issue and got straight to work. The repair was done with precision, and the results speak for themselves—our system is running better than ever. Highly recommend GOAT Heating and Cooling to anyone looking for quality service with a personal touch.”

That personal touch is at the heart of everything they do. Jason and Cullen don’t just see customers as transactions. They see them as neighbors. That means taking time to educate homeowners, offer options, and suggest smart upgrades like dehumidification systems, without pressuring anyone into a sale.

It’s also why the company has developed a loyal customer base without relying on big ad campaigns. Most of their growth has come from word of mouth, repeat business, and referrals. People trust The Goat because they consistently show up, do the work right, and treat people with respect.

Internally, the company operates the same way. Every technician is trained with care, supported personally, and held to high standards. And because the company is still owner-operated, customers often work directly with Jason or Cullen. That level of access is rare in today’s HVAC market, and customers love knowing that the people behind the company name are the same ones showing up at their door.

Beyond the jobsite, The Goat also reflects its values through community involvement and a growing social media presence. Every Sunday, they post a Bible verse that speaks to their mission and values, creating a space online that feels as personal as the work they do in the field.

“We’re not just here to grow a business,” Cullen said. “We’re here to serve. That’s what makes us different. We’re proud of what we do, but we’re even more proud of how we do it.”

Looking ahead, Cullen and Jason plan to grow at a pace that allows them to maintain their personal service and high standards. Their goal isn’t to become the biggest company in Charleston; it’s to be the most trusted.

“At the end of the day, we want people to call us because they know we’re going to do the right thing,” Jason said. “Not because we’re the cheapest, but because we’re the best at what we do and because we genuinely care.”

In a city where the summers are getting hotter and trust is more valuable than ever, The Goat Heating and Air is the company you want on your side.