Resident Business Spotlight

Tucked right in the heart of Ledgeview is a golf apparel brand with deep Wisconsin roots and a bold mission: to create gear that feels just as good as your best round. Meet Old Fashioned Golf (OFG), a locally-owned company founded by three lifelong friends — Scott Biely, Kyle Herzog, and Joe Maretti — during a summer round of golf in 2020. While the scores may have been average that day, the idea sparked something exceptional.


OFG was born out of a love for the game, the state of Wisconsin, and the belief that golfers deserve gear that feels familiar, looks fresh, and performs every step of the way. Since then, they've been crafting Wisconsin-inspired golf apparel that not only stands up to unpredictable Midwestern weather but reflects the pride and personality of the players wearing it.


Whether you’re heading out for 18 holes or supporting your local team, Old Fashioned Golf offers custom golf apparel for businesses and schools as well. Every piece is thoughtfully designed by the founders themselves—three local golfers who understand the little joys and challenges of carving out time for the game you love.


“We know how tough it can be to get out on the course—between work, kids, and life in general,” says Kyle Herzog, who now lives in Ledgeview with his wife Nicole and their two children, Mason (7) and Harper (4). “So when you do make it, we want our gear to be a part of what makes that day great.”


Old Fashioned Golf is more than just style—it’s a statement. The brand was built on three guiding principles:


Original Style

Familiar Feel

Genuine Comfort


And that dedication shows. Their unique designs and ultra-comfortable fabrics have quickly earned OFG a loyal following both locally and beyond.


In addition to growing their brand, OFG remains committed to giving back. One of their recent collaborations with the Arndt family led to a custom BE ALL HEART product line that raised over $3,000 for Children's Wisconsin. “It’s projects like that that make all of this even more meaningful,” says Herzog.


Kyle, a Manitowoc native, moved to Ledgeview in 2018 after spending a decade in Madison for school and work. Though he and his family thought they’d miss city life, they’ve found something even better here: a tight-knit, supportive community. “We’re constantly blown away by how much this area encourages and lifts up small businesses. It’s something really special.”


Advice from the OFG team to aspiring entrepreneurs?

“Don’t be afraid to start something new. And never hesitate to ask for help—people are more willing than you think to support a local dream.”



Contact Old Fashioned Golf

2160 Peso Pl, De Pere, WI 54115

(920) 242-3545

oldfashionedgolf.com