If you’ve ever stepped into AMARA Clothing Boutique, or browsed its beautifully curated online collection, you know it’s more than just a fashion destination. It’s a heartfelt expression of empowerment, creativity, and community. At the helm is Ashly Mattiucci, a wife, mother of three, and visionary entrepreneur who turned a love for fashion into a purpose-driven brand.

Ashly began her journey in the retail and fashion world over 20 years ago, managing multi-million dollar stores and developing a sharp eye for style and business. But it was during her time at home raising her daughters, Aria Mae, Alina Rae, and Ayla Rhea, that she realized she wanted to build something with deeper meaning.

“In the spring of 2024, I took on sole ownership of AMARA,” Ashly shares. “I rebranded it with a mission to connect with women in every season of life and made it fully online to offer a personalized shopping experience to women everywhere.”

Fast forward to March 2025, AMARA opened the doors to its first brick-and-mortar location in Gibsonia, followed in May by the launch of its latest offering the AMARA Bloom Bar, a weekend floral experience in collaboration with Flowers by Ash. “It’s our way of celebrating life’s simple joys,” says Ashly, “offering fresh, hand-tied bouquets that can be self-made or crafted by our in-house florist, Ashley.”

The boutique's name, AMARA, is both personal and powerful formed from the initials of Ashly’s daughters and symbolizing timeless beauty, strength, and grace. Every piece in AMARA’s collection is thoughtfully chosen to reflect the individuality of the women who wear them from college students to career professionals to busy moms. With limited releases and a focus on timeless fashion, AMARA is designed to move with you through every season.

And the brand is growing in more ways than one. With its charitable initiative, Bows of Grace, AMARA partners monthly with local organizations to give back further embedding purpose into every aspect of the business.

Ashly credits her husband, Chuck, a financial advisor, as her steady and unwavering support. Their family of five stays busy with dance classes, soccer games, and new adventures, all grounded in faith and their spiritual home at Northway Christian Community Church in Wexford.

Murrysville will always be the first home of AMARA. “It’s where I opened the boutique’s doors for the very first time and connected with women who became more than clients they became true friends and encouragers,” Ashly reflects. “As AMARA transitioned and grew, so many of these women stayed close reaching out, checking in, and cheering me on every step of the way. Their unwavering support has reminded me that AMARA was never just about fashion it’s always been about community. Choosing to partner with Stroll Murrysville was easy. It’s not just about reaching a community—it’s about honoring the people who helped build AMARA from the ground up.”

As Ashly continues to grow AMARA, one thing remains clear: this boutique is more than a business. It’s a reflection of a life built on love, legacy, and a whole lot of style.

Visit the boutique:
5061 William Flynn Highway, Gibsonia
Shop Online: www.amaraclothingboutique.com
amaraclothingboutique@gmail.com
IG: @amara_clothingboutique
(724) 519-8130