Water drove the history of West Texas, and for Lubbock residents it’s still an important

question. Are we drinking enough? Is our water augmenting our health? It’s easy to rely on

tap water or bottled water for quick and easy solutions—but there’s a better way. This month’s

featured sponsor offers a solution that’s both healthier than tap water and mores sustainable

than bottled. Ruben Gonzales of Living Water Filtration knows how important water is and

offers whole-house filtration systems that bring healthy water to every home.

Living Water Filtration offers whole-house water filters that go a step beyond the majority of

their competitors, Ruben explained: “The Living Water Filtration (LWF) System takes a holistic

approach to water treatment. With this philosophy, we never use salts or chemicals to

condition your water. Instead, our goal is to remove harmful components through advanced

filtration techniques.” We’ll spare you the details—Ruben can explain that when you talk to

him—but the LWF System removes more than 50 different chemical elements from water,

including nano-sized particles that often go undetected in many standard water tests.

Whereas most filtration systems use salts, chlorine, or reverse osmosis, LWF’s advanced

filtration breaks the “natural bonding tension” of the water for a more effective and

sophisticated approach. Ruben explains it thusly: “These methods are similar to using

dynamite to open a bank vault—we simply use the key.”

Originally designed for iron removal and bacteria prevention, Ruben told us that Living Water

Filtration underwent further development for residential use with outstanding results: “Living

Water is smooth-tasting and velvety soft to the touch. Because it is more hydrating—often

referred to as “wetter water”—less soap is needed for cleaning and bathing. For homes

supplied with city water, we add charcoal filters to prevent the enhanced hydration effect from

intensifying chlorine, which would otherwise make it more potent and cause the home to smell

like an indoor swimming pool. These charcoal filters also remove trihalomethanes (THMs)

and PFAS—the so-called “forever chemicals.” THMs, formed when chlorine reacts with

organic matter, are common in tap water and have been linked to various health issues with

long-term exposure.”

As with so many business owners, Ruben became involved with Living Water Filtration when

his home needed a whole-house filter. Concerns about his family’s health and well-being led

him to LWF: “Water conditioning was not on my radar when I first learned about this system

and its inventor. My wife TeriJo and I had just purchased a home and were instantly in the

market for something that would help with the calcium build up we were seeing in our home.

We had already purchased a rather expensive salt system and were not happy with the

results-so buying another salt system came with a lot of hesitation.  Our realtor came across

an article, and shared it with us, about a man in Stephenville, Philip Alford, who had invented

a water filtration system that did not use any salt. The next morning I was sitting in the

gentleman's living room talking about ‘Structured Water’.”

Combining personal and professional experience, Ruben and Living Water Filtration offer

some advice to homeowners in our community: “My best advice to residents is this: You need

to drink the right kind of water. You can drink a pallet of the best labeled water from any

supermarket and your body will still be dehydrated. Dehydration is a huge cause of illnesses.

Also, just because it comes out of the tap clear doesn’t mean it’s clean. You don't have to just

drink water to get it in your body. Our skin is the largest organ so the water we use also

penetrates through our skin. Over time, this can affect your family’s health, your appliances,

and even the way your skin and hair feel. What I want people to know is that you do have

options. You don’t have to settle for the traditional ways of water conditioning like salt

softeners or reverse osmosis. With the right kind of filtration, you can remove the harmful stuff

and keep the natural qualities that make water truly healthy and penetrate your cells keeping

the body hydrated.”

Water is foundational to health, and Ruben Gonzales want to help us all have access to

healthier, cleaner water: “My heartbeat is to help families enjoy the kind of water I have in my

own home—water that’s clean, refreshing, and safe-just one less thing to worry about

regarding your family’s long-term health. That’s what drives me every day, and it’s why Living

Water Filtration exists.” We’re told that installation is fairly simple and that the benefits are

immediate. If you’re tired of paying for bottled water but want a better solution for your

household’s water needs, Ruben and Living Water Filtration have the answer you need.