For Alyson Collins, insurance isn't just a business, it's a calling rooted in family, faith and a genuine desire to help people understand what they're paying for.

Alyson is the owner of Integrity Healthcare, LLC, a healthcare and insurance agency built on the idea that people deserve to understand their coverage, not simply be sold a policy. With more than 20 years of industry experience, a Baylor University degree and an MBA, Collins brings a rare depth of knowledge to a field many find overwhelming.

Her career has spanned multiple sides of the healthcare system. She has worked on behalf of Medicare, partnered with major insurance companies and gained firsthand experience within the healthcare provider setting. That combination gives her a unique vantage point on the challenges everyday consumers face when trying to navigate their options.

Insurance runs in the family. Alyson's mother, a retired Postmaster, later became a licensed insurance agent and recognized that her daughter's healthcare background and natural passion for helping others would translate seamlessly into the insurance world. That guidance helped set Alyson on her current path.

Above all, she is a proud mom to her son, Jaxson, and bonus son, Dillon, who she credits as a driving force behind her work and a constant reminder of what truly matters.

Collins founded Integrity Healthcare, LLC in 2022 with one guiding principle: education first. Insurance, particularly Medicare, can be difficult to navigate given its enrollment periods, rules, penalties and array of coverage choices. Rather than pushing products, Alyson built her business around simplifying the process, empowering clients to make informed decisions and cultivating lasting relationships so each client has a Trusted Healthcare Advisor to call on long after enrollment is complete.

Integrity Healthcare specializes in Traditional Medicare, Medicare Advantage, Medicare Supplement and Prescription Drug plans, along with individual and family health insurance. The agency also offers Aflac supplemental insurance for individuals and employer groups, dental and vision coverage, hospital indemnity insurance, whole and term life insurance, and pre-need planning.

What distinguishes Integrity Healthcare, according to Alyson, is its personalized, education-first approach. Before recommending any plan, she and her team take time to understand each client's healthcare needs, physicians, prescriptions, budget and priorities. The relationship doesn't end at enrollment; clients are welcome to return anytime with questions or concerns. Perhaps most notably, all of these services are provided at no cost to clients.

Community involvement is central to Alyson's mission. She regularly hosts free Medicare educational luncheons and takes part in senior expos, church gatherings and other community events. As a member of the Little Elm Chamber of Commerce, she also enjoys collaborating with fellow local businesses and organizations to bring education and resources to residents. Her advice to the community is simple: don't wait until you need your insurance to understand it. Ask questions, learn your coverage and start educating yourself early, especially as Medicare eligibility approaches.

"Please don't hesitate to reach out with questions," Collins says. "Our services are free of charge, and there is no such thing as a silly insurance question." Helping people move from feeling overwhelmed to confidently saying, "Okay, now I understand," is what being a Trusted Healthcare Advisor means to her.

Integrity Healthcare, LLC

5000 Eldorado Pkwy Suite 150-430

Frisco, TX 75033

469-935-6538 call/text

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