You need not be a mom nor a working professional to understand the gist of the hectic day that is the life of most middle-aged women these days.  Add to that the giant pressure on us, especially as women, to be physically thriving. It is exhausting. And it is the primary reason many women instead choose to take care of the most immediate needs - our kids and our jobs.   

 

Here is a different, more urgent perspective to help change how you may think: your kids will grow up, your job will continue to stress you out - but while you are putting your max effort in these areas, you will miss out on the fact that all these other people and things in your life might not matter much if you do not get stronger (think bones, joints, & mobility) and healthier (think heart, brain, and longevity) in this life.  A physical representation of your time, effort, resilience, failures & successes, is a true visual flex of how hard you have worked in this life and how you handle the challenge that is life. It is NOT about society’s version of skinny, sexy, or ideal. 

 

Define came to life to provide a space safe for women to normalize being strong, in body and mind.   The space is meant to help women prioritize their health as #1 because without it, the kids and their careers will not thrive. The space, the weights, the machines, the equipment, your trainer, are all vehicles to help you become the woman you once were, to help you see that you’ve been that woman all along, but life got in the way.  

 

 

Define is a space to make you the woman you’ve always dreamt of being - a bold fighter striving to better herself every single day so she can then go be a present mother, an executive who embodies hard work, and most importantly, a woman who is proud to be the strongest version of herself.   That is genuine, lifelong, look back at your life and be so damn proud of yourself, kind of real success.