Northwest Arkansas is evolving and so is its style.

As the region grows, so does its appetite for fashion that’s original, intentional, and far from mass-produced. Enter Henry Ellis, a refined new boutique located in Pinnacle Heights, just steps from Pinnacle Country Club.

“Northwest Arkansas is growing fast and attracting customers who appreciate both quality and originality,” she shares. “I saw a gap in the market - people wanted pieces that felt special, that weren’t mass-produced, and that came with a story.”

With a curated selection of vintage designer handbags, emerging brands, luxury rentals, and exclusive in-house lines, Henry Ellis is answering the call for fashion that speaks to both individuality and meaning. “There’s a desire here for fashion with meaning,” Monica adds, “and that’s exactly what we offer.”

Born and raised in Arkansas, Monica has long believed in the power of style as a form of connection and self-expression. “Fashion has always been my medium for storytelling,” she says. “Launching Henry Ellis felt like a natural progression - something personal, rooted in purpose, and built to serve others.”

Every piece in the store is hand-selected, sourced from fashion markets in New York, Paris, and Los Angeles. The result? A one-of-a-kind shopping experience offering everything from curated resale and contemporary fashion to statement pieces you won’t find anywhere else in the state.

Henry Ellis offers private shopping appointments, personal styling, and a space that’s warm, elevated, and thoughtful. Customers are greeted by name, celebrated on birthdays, and even receive handwritten thank-you notes.

“We want every customer to feel like they’ve stepped into a space that truly sees them,” Monica says. “Luxury doesn’t always mean expensive—it means intentional.”

As if that weren’t enough reason to visit, tucked inside Henry Ellis is Modern Moon, the ethereal creation of Dana Watson. With a focus on romantic, layered, and feminine design, Modern Moon offers additional depth to the boutique’s unique charm—making it a true two-in-one destination for style seekers.

Built for Northwest Arkansas—And Beyond

Since opening its doors, the boutique has already found a strong rhythm with the community. “The response has been incredible,” Monica says. “The energy here—a mix of Southern hospitality and entrepreneurial spirit—aligns beautifully with what we’re building.”

Future plans for Henry Ellis include brand collaborations, community events, and pop-ups that spotlight local makers and creatives. With a focus on sustainability and connection, Monica also plans to expand the boutique’s rental and resale offerings.