Meet Paul Daum, a Jacksonville Beach resident who has proudly called Florida home for the past 30 years. Originally from Pittsburgh, PA, he says life here still feels like a vacation every day. With 27 years in the hotel industry and extensive world travel, he brings a unique perspective to business: a fascination with people and their stories. “The best part of my job is being out meeting customers and learning a little bit about each person,” he says.

When COVID-19 slowed the event and entertainment businesses he and his partner Jon were running, they shifted gears and launched First Coast Trimlight. As official dealers for Trimlight, they introduced the First Coast to a permanent LED lighting system that can transform homes, docks, patios, and businesses. Nearly five years later, their dealership stretches from Fernandina down to Palm Coast, and Trimlight has become a trusted name throughout the region.

First Coast Trimlight specializes in permanent LED lighting installations, offering solutions for:

Every system comes with a lifetime warranty and is backed by top-notch customer service, ensuring customers can enjoy their investment for years to come.

Professionalism and customer care are at the heart of the business. “We know customers have choices,” Paul explains. “Our mission is to deliver a product people can enjoy for years while making sure they feel confident in their decision.”

The early challenge was simply education—helping people understand the value of permanent LED lighting. By year two, word of mouth began fueling strong growth. Today, demand is so high that the holiday season often books their team to capacity. New innovations keep the business exciting, such as their 3L lights, which are 30% brighter with stunning clarity, and their cloud-based controller that allows updates as technology evolves. A recent installation on a large home along the St. Johns River demonstrated just how remarkable these new lights can be.

The team at First Coast Trimlight plans to keep expanding their footprint along the First Coast, installing more homes and businesses with this innovative system. Their vision is simple: continue making customers happy while staying ahead of technology advancements that keep Trimlight fresh and exciting.

If you’re considering permanent LED lighting, Paul recommends not waiting until the holiday rush. Off-season installation often means faster scheduling and better pricing. And while First Coast Trimlight is proud to be the only company offering a lifetime warranty, he encourages homeowners to choose a provider they trust.

“Of course, we hope that choice is First Coast Trimlight-because once people experience it, they love it.”