Northeast Georgia Motorsports: A Legacy of Passion and Service

Humble beginnings in 1999


Nestled in Hoschton, Georgia, Northeast Georgia Motorsports (NGM) stands as a beacon for powersports enthusiasts across the Southeastern United States. Established in 1999, this family-owned and operated dealership has grown to become a trusted provider of quality motorsports vehicles and services. With a diverse selection of new and pre-owned UTVs, ATVs, motorcycles, personal watercraft, and golf carts, NGM caters to a wide range of adventure seekers and practical users alike.

The Genesis of NGM
Doug, the founder of NGM, has always had a deep-rooted passion for motocross. Growing up as an avid motocross rider and competitor, Doug's love for the sport naturally evolved into a desire to share this passion with others. This motivation led to the inception of NGM in 1999. Over the past 25 years, Doug, alongside his wife Janet, has nurtured the business, transforming it into a powerhouse within the powersports industry.

A Commitment to Excellence
One of the key factors that set NGM apart from its competitors is its unwavering commitment to customer satisfaction. The knowledgeable staff at NGM, combined with competitive pricing and a dedication to providing a seamless shopping experience, has earned the dealership a stellar reputation. Customers return time and again, not just for the products, but for the trust and exceptional service they receive.

Comprehensive Services
NGM is not just a dealership; it’s a full-service center for all powersports needs. With a team of experienced technicians, the company offers comprehensive repair and maintenance services for all types of powersports vehicles. Whether it's routine maintenance or more complex repairs, customers can rely on NGM to keep their vehicles in top condition.

Family and Community
Doug and Janet, both Georgia natives, have deep ties to the community. Doug grew up near Tucker and Janet is from Alma. The couple moved to Jackson County over 30 years ago, raising their four children—Miles, Matt, Jordan, and Jenny—who have all pursued careers in finance. The family's commitment to their business is evident, with Miles working at NGM, and the others pursuing successful careers in Atlanta.

The Buchanans are also active in the community, contributing to organizations like Young Life in Jackson, Barrow, and Gwinnett counties, the Chateau Elan Military Support Foundation and children's charities through the Chateau Elan Tour of Homes. Their involvement underscores their dedication to giving back and supporting local causes.

Achievements and Recognition
From its humble beginnings, NGM has risen to become the largest UTV dealer in the United States and one of the largest Kawasaki dealers nationally. These accolades reflect the hard work, dedication, and passion that Doug, Janet, and their team pour into the business every day.

On June 1st, Northeast Georgia Motorsports marked their 25th anniversary with a spectacular event that attracted over a thousand attendees. During the celebration, Doug and Janet received the first-ever Certificate of Appreciation from the City of Hoschton, honoring their 25 years of service and dedication to the community. The festivities included demo rides, stunt shows, free food, live music, and thrilling giveaways, such as a Ninja 500 motorcycle and a Mule SX UTV, creating a memorable experience for everyone present.

Fulfillment Through Service
For Doug and Janet, the most fulfilling aspect of running NGM is the joy they bring to their community. Providing powersports vehicles that fuel weekend adventures, assist in farm management, or simply offer a fun evening ride brings immense satisfaction. The joy and excitement on customers' faces as they embark on their new adventures are what make the effort worthwhile.

Advice to Aspiring Entrepreneurs
Doug believes that the key to business success lies in providing an exceptional experience for customers and the community. "If you provide your customers and community with a great experience, they will support your business through the good times and bad times," he advises. This philosophy has been the cornerstone of NGM’s enduring success, ensuring that they remain a beloved and trusted entity in the powersports industry.

Looking Forward
As Northeast Georgia Motorsports continues to grow, Doug, Janet, and their team remain committed to their core values of trust, exceptional service, and community involvement. Their journey from a small, family-run dealership to a leading name in the industry serves as an inspiring testament to what can be achieved with passion, dedication, and a strong sense of community.

For those seeking quality powersports vehicles and services, or simply wanting to experience the joy of riding, NGM stands ready to provide an unmatched experience, rooted in years of expertise and a genuine love for the sport.