Deb deFisser, a longtime Val Vista Lakes resident of 31 years along with her husband Mike, has a story that’s all about bold pivots, big dreams, and a passion for helping families love their home environment. After a successful career as a marketing leader at Hewlett-Packard, Deb transitioned from corporate culture to community leadership as a PTA president, school board member, and a graduate of Gilbert Leadership. But it was in 2017 that her entrepreneurial spirit took flight when she founded Floor Coverings International Chandler-Gilbert.

Starting with just a vision and one mobile-showroom-van, Deb built Floor Coverings International into a flooring leader in the East Valley. Today, her team completes over 400 residential and commercial flooring projects each year, offering clients everything from hardwood to luxury vinyl plank (LVP), carpet, and tile — all with concierge-level in-home service. Her commitment to customer experience, quality craftsmanship, and beautiful design, quickly set her apart.

But Deb wasn’t done.

Recognizing a need in the market for personalized full-service bathroom remodeling, she launched Elegant Bath and Remodel — a natural extension of her flooring expertise. In just a few years, Elegant Bath has become one of the best bathroom remodeling companies in the Valley, known for stunning tile installations, modern design, and thoughtful layouts.

Now, Deb is once again expanding her home remodeling portfolio — this time through a strategic partnership with Bath Concepts, a national leader in solid surface shower systems and wall panels. Bath Concepts offers beautiful, customizable solutions that are both low-maintenance and high-style, ideal for homeowners who want elegance and fast installations.

As one of only two elite Bath Concepts dealers in the entire Valley, Deb is now able to offer her clients exclusive access to a new level of bathroom design. With dozens of color options and sleek finishes, Bath Concepts products combine style, durability, and ease of installation – including the ability to transform showers in as little as one day. This partnership elevates what Deb can deliver – and positions her team to continue leading the pack in bathroom transformations.

And just when you think she might slow down… she launches a third business.

Earlier this year, Deb introduced Elegant Staging and Remodel — a service tailored specifically for realtors, homeowners, and flippers who want to sell homes faster and for more money. What sets this concept apart? Clients don’t pay a dime for the renovations until after their home sells. From fresh flooring and modern lighting to kitchen updates and full staging, this turnkey service removes the burden of upfront costs, helping sellers maximize their sale price with zero stress.

With three thriving remodeling companies under her leadership, Deb deFisser’s mission is clear: bring beauty, functionality, and ease to homeowners across the East Valley – all with the heart of a neighbor and the eye of a designer.