When Sarasota residents or businesses need reliable, high-quality electrical work, they turn to Sarasota Electrical—a family-owned company dedicated to lighting up the community both literally and figuratively. Owned by longtime electrician Keith Povich, the company serves both residential and commercial clients, enhancing homes, powering businesses, and improving daily life throughout the region.

With over 125 years of combined team experience, Sarasota Electrical offers a full spectrum of services. From replacing outdated aluminum or cloth wiring to installing restaurant lighting, stadium and court systems, or upgrading electrical panels, no project is too large or too small. The team’s expertise also extends to commercial installations and specialized work for local businesses.

Keith’s path to owning Sarasota Electrical began early. Growing up in New York, he often accompanied his father—an electrician—on jobs. What started as hands-on learning as a child evolved into advanced residential and commercial electrical work in adulthood. Eventually, Keith decided not only to run his own business, but also to provide stable, meaningful jobs for others. In 2019, he and his family relocated to Sarasota, closed their New York operations, and began building a strong, dedicated team in their new hometown.

What sets Sarasota Electrical apart is their customer-first philosophy. The company never charges for an assessment before coming out to evaluate a job—believing that identifying the problem shouldn’t add stress for clients. Customers are connected directly with the technician handling their project, allowing for collaborative problem-solving and personalized solutions. This transparent approach, combined with their deep roots in the Sarasota area, fosters lasting trust.

One of Sarasota Electrical’s specialties is preparing residents for storm season. Keith advises families to have a plan in place well before a hurricane or major storm hits. His team is certified and trained by Generac to install standby generators—giving homeowners peace of mind that they’ll have reliable power even if FPL goes down.

For Keith, the most rewarding part of the business is the sense of relief and gratitude he sees in clients after their electrical issues are resolved. Many customers come to Sarasota Electrical feeling overwhelmed, whether it’s due to a home outage or a critical business interruption. The company’s fair pricing and quick response help restore both power and peace of mind.

Beyond their technical skills, Keith and his family are deeply woven into the fabric of the community. They sponsor Riverview High School and Booker High School, support West Coast Black Theatre Troupe, Sarasota Memorial Hospital, and local arts initiatives, and participate in charity events such as Rock the Roof. On an international level, their businesses help fund mission trips, and each month, they donate resources to feed over 1,000 people.

Outside of work, the Povich family enjoys boating, attending fundraisers, exploring new restaurants, and cheering on football and baseball teams. Keith’s son plays for Riverview High School’s football team, while his daughter is a passionate performer in Booker High School’s theater program. Their younger children keep life lively at home.

Keith attributes his success to faith, family, and the principle that “to whom much is given, much is required.” Through Sarasota Electrical, he continues to give back—ensuring that the lights stay on for both his clients and the community he loves.

For more information or to request a complimentary estimate, Sarasota residents can contact Sarasota Electrical and experience firsthand the service, skill, and care that make them a trusted name in the area.