Propperly was born out of a very real frustration.

As a longtime Charleston resident who owned multiple properties, the company’s founder, Emily Fralinger,  found herself overwhelmed after relocating briefly to Miami. She had great tenants and cleaners, but when someone asked for something as simple as an air filter replacement, she couldn’t remember the size. Across six homes, there were twelve filters to track, all slightly different. Add in paint colors, door codes, contractor contacts, and maintenance schedules, and important details were constantly getting lost.

Existing platforms focused heavily on rent collection and tenant management for large portfolios. What was missing was a property-first solution, a centralized place to store home documents, warranties, maintenance records, contractor information, and inventory details that could easily be shared with a spouse, property manager, or house sitter.

So when she couldn’t find the solution she needed, she created it.

Propperly is designed to give homeowners confidence and clarity. Whether managing one home or twenty, users can store insurance policies, leases, invoices, appliance details, and renovation records in a secure, AI-powered document vault. Renewal dates and warranty expirations are automatically added to calendars, helping homeowners stay ahead of maintenance instead of scrambling at the last minute.

One of the most popular features is the inventory tool. Simply snap a photo, and Propperly organizes the item within the app. Users can even save repurchase links—so whether you’re at school pickup or standing in Lowe’s, the information you need is at your fingertips.

For busy Daniel Island homeowners juggling work, family, and travel, this kind of organization significantly lightens the mental load. Preventative tasks like air filter changes are automatically scheduled. Appliance stickers can be photographed and saved, and contractors can be assigned directly to specific properties or even individual appliances—making emergency situations far less stressful.

Propperly also shines during life transitions. Its property transfer feature allows homeowners to share selected records with a new buyer, preserving valuable details like renovation documents, paint colors, warranties, and trusted contractor contacts. Instead of information being lost between owners, the home carries its digital history forward.

Many users also rely on Propperly to help manage properties for aging parents, offering peace of mind about who is servicing the home and when.

Looking ahead, Propperly aims to redefine how homes are maintained—making digital property histories the norm. While homeownership will always come with responsibility, Propperly helps make it manageable.